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mmm_stan
mmm_stan PublicForked from sibylhe/mmm_stan
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
Python 1
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Robyn
Robyn PublicForked from facebookexperimental/Robyn
Robyn is an experimental, automated and open-sourced Marketing Mix Modeling (MMM) package from Facebook Marketing Science. It uses various machine learning techniques (Ridge regression with cross v…
R 1
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Digital-Marketing-Analytics
Digital-Marketing-Analytics PublicForked from Nikhilkohli1/Digital-Marketing-Analytics
This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Socia…
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