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1. ab-test-predictive-model ab-test-predictive-model Public

   A/B test analysis with statistical significance testing plus a Random Forest conversion-prediction model on 588k marketing records — combining classical experimentation with interpretable machine l…

   Python

2. cohort-retention-analysis cohort-retention-analysis Public

   Cohort retention and revenue-retention analysis on 1M+ Online Retail II transactions (2009–2011) — measuring repeat-purchase quality by acquisition month across 25 monthly cohorts.

   Python

3. india-marketing-funnel india-marketing-funnel Public

   End-to-end funnel analysis on an India-focused marketing dataset — segmenting acquisition drop-off by channel and tier-2 city to surface where budget is leaking across the top-of-funnel.

   Python

4. multi-touch-attribution multi-touch-attribution Public

   Multi-touch attribution modeling comparing Last-Click, First-Click, Linear, Time-Decay, and Position-Based models on a digital marketing dataset — quantifying how channel credit shifts across attri…

   Python

5. rfm-segmentation rfm-segmentation Public

   Customer segmentation using RFM analysis on 779K transactions — identifying 11 lifecycle segments from 5,878 UK wholesale customers with interactive Looker Studio dashboard

   Python

6. marketing-mix-modeling marketing-mix-modeling Public

   India-market Marketing Mix Modeling on 104 weeks of synthetic weekly spend data across 6 channels — recovering channel ROAS with adstock + saturation and recommending a quarterly budget reallocatio…

   Python